About MVR
MVR was borne out of the desire of a handful of market research professionals to break out from the constrictive environment of mainstream agency work. Having been a part of some of the leading market research agencies for a number of years, they felt that the experience that they garnered from their past work was enough to start a firm of their own.
And so it was, the initial clients that MVR had were also some of their past clients during their agency lives. These clients was satisfied with how they were serviced before that they decided to put their trust in a small upstart market research outfit.
Unfortunately, after a couple of years, the partners have all gone separate ways or have left us for the beyond but MVR was still alive being handled by one of the partners. When MVR was left alone, one of the partners from that group came back from working on the client side to continue what he really loves and has the passion for. He re-established MVR on a full-time basis until now.
It is this passion that has driven him to continue MVR and it is this passion and love of what he does can assure client-partners that MVR will give them the best service possible taking into consideration their needs and even limitations.
The People Behind MVR
Frederick "ERICK" Sta. Maria
Managing Director
Erick is the Managing Director of MVR and is charged with the operational and directional development and growth of the company. He has been in the market research field for more than 15 years. He was part of some of the leading market research agencies locally and globally handling top-tier local and international accounts and was also a freelance market research practitioner before MVR.
His market research competencies involve the use of different quantitative and qualitative research techniques gained from involvement in projects for a wide range of industries and disciplines.
He has also used different traditional and non-traditional data collection techniques such as CATI, car clinics, observed shopping, mailed-in surveys and on-line studies.
Erick was a part-time college professor for economics and business subjects and was also a part of the government service working on international trade policy. His other private sector involvement was as Sales and Marketing Manager for several real estate developments and companies engaged in the manufacture and distribution of products for the electric distribution and renewables segment.
He is a BS Economics graduate of the University of the Philippines Diliman and has an MBA from the Ateneo de Manila Graduate School of Business.
Rosemarie "KAREN" Danuya
Director, Field Operations
Karen started her field research experience from AC Nielsen back in 1997. Initially, she was a field interviewer and slowly rose to being a Field Coordinator. She also became part of GfK and also worked as a freelance field research sub-contractor.
Karen’s experience with leading local and global research companies has exposed her to different local and international research operational protocols and standards.